More on music industry - K-pop isn't as big a market as Japan, so they have to expand overseas. DBSK markets itself in Japan now, and WonderGirls had a stint in America, and Suju is aimed at the China market. They don't tour Korea in two or three months like JE does, but have overseas concert tours (e.g. Suju's 'Super Show' tour). They record songs in other languages, like English, Japanese, Chinese. They release songs in other countries (Suju's Sorry Sorry album is still charting in Taiwan).
Also, like JE has set music shows like Music Station, Music Fighter, Utaban, Heyx3 and its own variety shows, K-pop groups also appear on set music shows like Inkigayo and Music Bank. The main difference is that those music shows give out weekly awards based on netizen response etc. (which the groups will compete to get). Variety show-wise, K-pop group personalities appear on TONS of shows. Main ones are Star King, Introducing Star Friends, 3-women Tricolor Talkshow, Yeoyoomanman, etc. They won't only appear once either, they can be regular guests, or sometimes-guests, or invited back if they're particularly entertaining. Aside from that, they have their own reality TV and variety shows (e.g. Suju's Full House, EHB, Super Adonis Camp).
It's common for JE groups to have a couple of singles early in the year, then go quiet until say October for the next group activity. Not so in K-pop. They'd die if they did that. They're active throughout the year in variety shows, radio shows, huge music festivals, music shows, concerts, overseas appearances, commercials, etc. If you're a super big idol group like DBSK or Suju, you're pretty much in the spotlight all the time.
Another difference is that SM doesn't do singles. Reason being the promotional activity. When JE releases a single, we all know that it'll be on Music Station twice, Heyx3, Utaban, Music Fighter, and a couple others for about two weeks before it goes quiet. For SM, their promotions can stretch out to half a year. They do release singles from time to time, but more frequently they do albums, with music videos of the main songs (like Sorry Sorry and It's You). The group will then promote the album aggressively for months, on music shows, variety shows, talkshows, radio shows, you name it. They'll have like, twenty or thirty performances of the main songs. And because their promotional period is so much longer, they also have lots of costumes for their performances, they don't just stick to one main outfit. Wardrobe people in SM work overtime XD
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branchandroot
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Date: 2009-10-04 02:48 pm (UTC)Also, like JE has set music shows like Music Station, Music Fighter, Utaban, Heyx3 and its own variety shows, K-pop groups also appear on set music shows like Inkigayo and Music Bank. The main difference is that those music shows give out weekly awards based on netizen response etc. (which the groups will compete to get). Variety show-wise, K-pop group personalities appear on TONS of shows. Main ones are Star King, Introducing Star Friends, 3-women Tricolor Talkshow, Yeoyoomanman, etc. They won't only appear once either, they can be regular guests, or sometimes-guests, or invited back if they're particularly entertaining. Aside from that, they have their own reality TV and variety shows (e.g. Suju's Full House, EHB, Super Adonis Camp).
It's common for JE groups to have a couple of singles early in the year, then go quiet until say October for the next group activity. Not so in K-pop. They'd die if they did that. They're active throughout the year in variety shows, radio shows, huge music festivals, music shows, concerts, overseas appearances, commercials, etc. If you're a super big idol group like DBSK or Suju, you're pretty much in the spotlight all the time.
Another difference is that SM doesn't do singles. Reason being the promotional activity. When JE releases a single, we all know that it'll be on Music Station twice, Heyx3, Utaban, Music Fighter, and a couple others for about two weeks before it goes quiet. For SM, their promotions can stretch out to half a year. They do release singles from time to time, but more frequently they do albums, with music videos of the main songs (like Sorry Sorry and It's You). The group will then promote the album aggressively for months, on music shows, variety shows, talkshows, radio shows, you name it. They'll have like, twenty or thirty performances of the main songs. And because their promotional period is so much longer, they also have lots of costumes for their performances, they don't just stick to one main outfit. Wardrobe people in SM work overtime XD